Perfumes Brand

• +50%

Еngagement rates

The Perfume Brand teamed up with Web Spider Solutions hoping to improve its online presence and ranking enhancement. Together with this high-level B2B player, we created a customized online plan that helped us directly drive revenue level to an evident level.

About Perfumes Brand

The Perfume Brand is a high-end brand in the perfume sector and contacted our online marketing agency with a specific purpose, to make the brand more visible and stimulate online sales. They had a superior product, but like many premium brands, their problem was to compete with many other offerings and market to the correct audience efficiently.

The challenge

The Perfume Brand faced a number of challenges which made it to develop at a slower pace and the brand could not reach new markets. Although the brand was reputed in making top-notch fragrances, it was a true challenge to be outstanding in a highly competitive industry full of players. The brand visibility was quite low and people were not aware of the brand, thus it was always a struggle to reach the right audience.

Add to this the fact that the company had trouble navigating the new world of digital marketing, even making contact with young consumers who mainly consume brands via a digital platform. The lack of clear digital direction meant that The Perfume Brand would struggle to generate traffic to its site and to promote an active conversion rate of that site activity to customer service.

Services Used:

• Organic Social Media, Paid Search, SEO

STRENGTH IN NUMBERS

Business impact

Collaboration with our digital marketing agency became a game-changer on behalf of The Perfume Brand. Due to higher visibility, they were able to cover new sections of customers and increase the number of viewers. Special digital campaigns sent new high-quality traffic to their e-commerce shop so the sales growth online was strong, and the conversion rate was better. As a result of providing personalized and quality messages and content, the brand established a stronger connection with customers which resulted in a higher rate of loyalty and increased the rate of repeat purchases.Supported by evidence-based approaches, The Perfume Brand could maximise its marketing budget and receive a massive increase in the return on investment. Such activities were useful in strengthening their competitive advantage and established them as a leader in the luxury fragrance industry. The effect of such a strategy was obvious:

198%

198% more organic transactions

20%

20% increase in organic conversion rate

160%

160% more new users from organic search

Esteemed digital marketing solutions

By working together as part of our partnership, The Perfume Brand can enjoy the services of a dedicated account manager at Web Spider Solutions, a person who is their point of reference and who is aligned closely with our own team in order to make sure that the strategy we develop is in pursuit of realistic goals of their business. This practical assistance has enabled us to be flexible, responsive in real-time, and record largely successful results. The Perfume Brand has shared that they were satisfied with the cooperation saying:

Thanks to Web Spider Solutions, They’ve made our journey lighter by truly understanding our brand and turning that vision into impactful online success.

For The Perfume Brand, we put together a robust digital strategy that includes:

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Website Design

+40 %

40% growth in eCommerce performance

236 %

236% increase in organic sessions

131 %

131% rise in contact form submissions from organic traffic