
AI Overview Impact on CTR: An Analytical Report (October 2024 vs. May 2025)
From October 2024 to May 2025, Google’s AI Overviews went from a limited experiment to a default fixture of the search results page for millions of questions. For SEO teams, this eight-month window provides the cleanest real-world proof yet of how generative, on-SERP answers are reshaping click-through rate (CTR) — and, by extension, organic traffic….










