What Makes a High-Quality Backlink?

Backlinks are one of the most significant factors that can enlarge your website’s SERP rank. However, the quality of backlinks as opposed to the quantity appears to be of paramount importance when it comes to backlinks. Whereas, authoritative links such as those from high quality sites will enhance the SEO performance, low quality or spam links will have a negative impact.

In this blog we will look at features of these backlinks, the right strategies to adopt when it comes to backlink quality over quantity is always the goal in SEO.

The Importance of Backlink Quality Over Quantity

Most webmasters oversleep in their backlink strategies concentrating on the number of backlinks as their primary aim. However, quantity is not always a sign of quality so it is always wise to focus on Quality links rather than the quantity of backlinks. The number of links may be large but if they are low quality or coming from spam sources they are far less valuable than the odd high quality relevant link from legitimate sites.

Google prefers links which look natural and reliable to the users and visitors of particular web-sites. It also informs the search engines that the content is relevant, useful and of great quality to the visitors. On the other hand, if Google finds out that one was engaging in tactics such as buying links or engaging in link farms, then this will lead to site penalty, resulting in a large dip in ranking.

A few excellent quality backlinks are far more effective for website promotion than hundreds of similar links from the sites, which are not in any way related to the site or have a low relevance level.

What determines High Quality of Backlinks?

1. Natural and Earned Links: The backlinks which are somewhat more valuable are the ones that are referred to as the natural or the organic backlinks. Of course, this means that the website owner connected to your material by their own accord without any pay or twist. Such links are called ‘earned’ since they represent the actual value of the content.Links got from link schemes or paid placements are not natural and thus against Google’s rules. In case a backlink is related to an explicit request, such a link can become unbeneficial to SEO, moreover, it may lead to penalties.
2. Reputable Sources: The reputation of the source that points to your website is of essence. The Quality links are determined by where the link is coming from; a reputable website in your niche will be preferred over a site with little-to-no reputation. Google evaluates the credibility of the domain which links to your site and this can be in the form of Domain Authority (DA) or Domain Rating (DR). For instance, if you have a website that is supported by the concept of fitness, acquiring backlinks from fitness magazines will contribute immensely towards the improvement of your SEO campaigns. This is because a backlink from some random and unrelated blog will not give the same benefits.
3. Relevance: As stated earlier, relevance of the linking page is another criterion used to evaluate backlinks or quality of links. Links coming from relevant websites in your particular industry or field are incredibly more powerful than the ones in other fields.Although the links themselves may be quality links, they are much more effective if they are from a fitness or other health site than a newly technological blog or a news website. Relevance enhances the relation between the content of the two sites, and passes a message to the search engines that your content is related to the topic of the linking site.
4. Link Positioning & Anchor Text: It just gets worse if the link is placed in the wrong strategic position on the web page. A link placed between the lines of the material is worth much more than a link placed in the bottom of the page or in the right side bar. Also, the actual link text where the link is placed – often known as the anchor text – is a rating signal utilized by the engines. Proper anchor text that is well optimized and must depict the content that is being linked should be directed to your site as it enhances your search engine standing.For instance, if you are linking to a complete marathon training guide, instead of using phrases such as ‘click here’, the anchor text should read ‘marathon training guide’ or ‘5K to marathon training’.

Effective Backlink Strategies

Now that we understand the importance of backlink quality over quantity, let’s look at some backlink strategies that can help you acquire quality links. 

1. Blogging Outreach — Guest Posting on High Authority Sites: Guest blogging is still one of the most efficient ways for creating high-quality backlinks. This way you can contribute quality material to authoritative websites in your line of business thus naturally placing backlinks to your website. It is also important to note that the selection of the website should be only those which belong to your industry area of operation to get the best results.
2. Create Link-Worthy Content: The most organic ways to get high-quality backlinks that people like to generate are to create the content worth sharing. These could be articles that are general overviews, new market reports or analyses, specific case studies, as well as graphics such as infographics or new research work. This implies that the more worthwhile your website content is, then other web sites will link to it.
3. Establishing Workplace Relationship with Standard Bearers: The use of blogger Outreach is yet another method of getting good backlink quality over quantity because you get in touch with bloggers, journalists and influential persons in your niche.You can most probably get them to write a post for your blog and eventually provide backlinks to their content or you to them. These pages normally receive many visitors and they are associated with other authoritative pages; therefore, the backlinks from Influence are considerably useful.
4. Skyscraper Technique: This is one of the most popular techniques which include identifying great content related to your niche, making a better version of it and then contacting sites that had referenced the first content. Instead of the exchange of links you provide your visitors with your better content that gives you a better chance to receive a backlink from these authoritative sites.
5. Broken Link Building: This approach involves identifying broken links on other sites, identifying content that perfectly fits the dead link and then informing the webmaster to replace the dead link with yours. This reciprocal method benefits both of you in that you get high quality backlinks while the webmasters enhance the usability of their website.

Conclusion

Looking through the prism of SEO, I always have to recall the old adage that it’s better to have fewer high-quality backlinks than a large number of low quality ones. Even though link building is crucial to increasing your SERP, it is much more effective to receive high quality backlinks from Higher authoritative and Relevant sources rather than High Number Of Links. Therefore, it is possible to work on increasing the number of valuable links by means of coming up with quality content for the promotion and actively searching for link possibilities.

Always bear it in mind that the famous backlink strategies always work in the long run. This is not about linking as many times as possible but about getting relevant links from the right places to ensure that the SEO is as strong as it needs to be, For further information Contact Us.