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In the modern world, it is impossible to imagine business without Google account. Having a Google Account gives users the ability to manage and take control of all interrelated services within Google, which includes Gmail, Google Drive, Google My Business, and Google Ads, that may help strengthen the performance of their business. In this tutorial, we will show you how to start your business on the web and make it more searchable on Google: Before anything else, it’s necessary to have a Google account. In 2024, the process is simplified and it becomes much simpler to get started.
To set up a Google account for your business in 2024 follow the following guide:
Step 1: You can head to the Google Account Creation Page.
Open your browser first and then head to accounts.google.com/signup to sign up for your Google account. You’ll see two options: “For Myself” and “For My Business.” Select the latter in order to sign up for the Google Account for the usage in the business context.
If you choose to “To manage my business”, Google will then take you through a more business-focused process which will then provide you with access to other business tools such as Google My Business and Google Workspace.
Step 2: Please Enter Your Business Details
After selecting the business option, you are going to be presented with a form on which you are expected to provide essential information about your business.
Details Required:
First and Last Name: This is where you put your complete name or the name of the person who will update the account.
Username (Business Email): You can produce a unique email address that showcases your business, as an example, yourbusinessname@gmail.com. To have an email address as simple as yourname@yourbusiness.com, you must build a custom domain, which we will discuss in the upcoming segment.
Password: Make a password that features letters in both uppercase and lowercase together with numbers and symbols. This action is required to stop the loss of business secrets.
After entering all of this information, click on “Next.”
Step 3: Verify Your Phone Number
To achieve better security, you will need to enter a phone number and subsequently confirm it. You have to type in your business contact number, which Google will use to deliver a verification code by text message. Type the code in the prompt to continue.
Why Verification is Important:
- It enhances the security of your account in that nobody else can hack into it without your permission.
- Google has this number to help you in case you forgot your password or whenever your account gets blocked.
Step 4: Please provide recovery information (Optional)
If you become logged out of the Google account at some point then having a recovery email id and phone number will help you to get back to it easily. You can either use a personal email account or any other business email address for the recovery process.
This step, though not compulsive, is very crucial in protecting your account from getting hacked or locked out. When you are through, click on next.
Step 5: Fill the Rest of Your Account Details/Complete Your Profile.
Google will now ask you to enter additional information about your business:
Business Name: This is the full and formal name that you want to be associated with your company across all Google products including Google My Business and Google Ads.
Location/Address: Enter your business location. This is especially the case if you want to include your business in the Google My Business local listings. In case your business is completely based online, you will not need to incorporate your physical location.
Date of Birth & Gender: Although not relevant to your business, Google needs this information for security and verification.
Once you have entered all this information, click on “Next”.
Step 6: You have to accept the Google’s Term and Condition.
When you are about to start, you will be required to accept Google’s Term of Services and Privacy Policy. As this is a business account, please, take your time to read these terms, including point related to data and privacy.
Once you are familiar with the terms, click on “I agree.”
Step 7: Google My Business (Optional but Necessary)
Want your business to show up on Google search and Google Maps? Then you need to create a Google My Business account. Once you have signed up for Google you will be asked to add your GMB.
How to Set Up Google My Business:
Business Name: Please check the business name you entered earlier or if you want to change it, please do so.
Business Category: Select the category that will best suit your business. This way, Google knows who to show your business to.
Business Location: If you have a physical location such as a shop or office then please provide your physical address. When selecting between locations, if you don’t have a fixed location, select the ‘I deliver goods and services to my customers.’
Phone Number and Website: Include your business phone number and website and customers will be able to find them.
Once that’s done, confirming your business with Google will be necessary through sending you a code in the mail to your physical address. There is a delivery time of 3-5 business days.
Step 8: More Control: Customize Your Business Email (Optional)
If you wish to have a more professional email such as name@yourbusiness.com you have to use the Google Workspace (formerly G Suite).
Steps for Setting Up Google Workspace:
- Go to the Google Workspace and select the ‘Get Started’ button.
- Select a package of your choice which are Starter, Standard or Plus depending on your business requirements.
- In case you don’t have a custom domain, the video below covers how to purchase and install one.
This is the place to not just produce professional business emails but also secure extra storage in the cloud, together with the opportunity to use collaboration tools, which include Google Docs, Sheets, and Meet.
Google Workspace is perfect for companies seeking for a business like email address and other productivity apps in one package.
Step 9: Learn More about Google Tools for Business.
Once you sign up and create an account you can access a range of Google tools that will assist your business. Here are some key tools you can explore:
Google Ads: Optimize your marketing ads to achieve your target audience through Google Search and the other networks for your business.
Google Analytics: This will assist you in watching how your site is performing and the behaviors of those visiting, simplifying the development of better marketing strategies.
Google Drive: This way, store business documents and spreadsheets, and files that everyone in the team will be able to access easily.
YouTube for Business: Post product demonstrations, how-to guides or even a ‘day in the life’ video on YouTube.
Conclusion
Setting up a Google account for your enterprise in 2024 is an easy task that allows access to a variety of valuable tools and services. Whether you’re aiming for visibility with local customers through Google My Business or communicating professionally with email via Google Workspace, establishing a Google account helps your business to have the digital tools required for success.
Following these suggestions will guarantee that your business is ready for Google the correct way, helping you to manage your online presence, communicate well, and have access to powerful tools that promote productivity and growth.
