When it comes to SEO especially over the internet, the right tools can help you to rank high, measure performance or withstand competition. Some of the top SEO tools that exist in the market include Moz Pro, SEMrush, and Ahrefs. All these tools provide a range of features intended to assist marketers, SEO specialists, and businesses attain their desired ranking. But the difficulty arises at the time of selection, since every working platform has its advantages and disadvantages.
In this Moz Pro vs SEMrush vs Ahrefs comparison, we’ll look at the main components and compare its features and price with Moz Pro for your convenience.
1. Keyword Research: Moz Pro against SEMrush against Ahrefs
Keyword search is one of the basic processes of SEO and all three tools perform rather well here. But they do it in different ways.
Moz Pro:
Moz Pro has its most iconic tool called the Keyword Explorer with the information regarding the keyword difficulty, the monthly search volume, and organic CTR. Among these facilities, the so-called “Priority Score” is distinguished with the help of which keywords can be sorted depending on the potential difficulty and relevance in ranking. However, Moz’s keyword database is not as large as SEMrush or Ahrefs, which can be a drawback in a large project.
SEMrush:
With SEMrush, we have a winner when it comes to keyword research. Its Keyword Magic Tool has a keyword database that is up to 20 billion which makes it appropriate in the search for new opportunities, long-tail keywords, and keyword variations. Another feature, where SEMrush shines, is competitive keyword analysis, so users may find out what keywords their competitors are targeting, which is very helpful for building a strategy.
Ahrefs:
Ahrefs stands out in the keyword research with its Keywords Explorer tool, thus, besides Google, it demonstrates information from 10 other search networks, including YouTube and Amazon, making it beneficial for SEO specialists working with video and eCommerce. It also shines when it comes to displaying the keyword difficulty and the potential traffic so high-quality decisions can be made.
Winner: SEMrush : It just surpasses the other two by a tad for its key word base and ability to analyze competitors.
2. Backlink Analysis
Backlinks are one of the biggest SEO ranking factors, and backlink analysis is the best way to control this factor when it comes to your website.
Moz Pro:
Link Explorer built by Moz is more oriented on link prospecting and on analyzing DA of the domain. On the other hand, it offers a full-scale backlink report and while its index is not as big as Ahrefs or SEMrush, it could prevent you from getting deep into your competitors’ backlinking approach.
SEMrush:
Marketing software called SEMrush also comes with the very helpful Backlink Analytics tool that shows a deeper analysis of a website’s backlinks resources and referring domains, anchor text of incoming links, and toxic backlinks. Another feature ; of SEMrush is the Backlink Gap tool through which you can view your and competitors’ backlinks to find more opportunities.
Ahrefs:
Currently, the company is the go-to solution for backlink examination and ranks among the best SEO tools available. Its Site Explorer offers lots of information about referring domains, back links, and anchor texts. The two star features that make Ahrefs stand out from other tools are real-time data and the tool has one of the largest backlink databases in the market which makes it highly beneficial for those who do link building.
Winner: Ahrefs – With the biggest backlink database and real-time data inclusion, Ahrefs is the winner of the backlink analysis category.
3. Site Auditing
Site auditing becomes important when it comes to analyzing your site for both on-page and off-page technical SEO problems that would be denying it an appropriate rank.
Moz Pro:
In this software, Moz Pro has a Site Crawl that audits for known problems like broken links, duplicate content, and crawl errors. It is very simple to use to find answers and provide recommendations on how to solve a certain problem, but compared to SEMrush or Ahrefs, it can be rather shallow in terms of the technical SEO analysis.
SEMrush:
One of the most helpful features of SEMrush is the Site Audit tool, which scans the site for various problems from crawling errors to redirects and HTTPS, as well as site speed. It also features a SEO Ideas functionality, which gives recommendations that have been made in the audit.
Ahrefs:
Ahrefs also discusses an Advanced Site Audit feature that crawls through your site’s heads up displaying important technical SEO problems. There is nothing like this tool that provides a visual perspective of the health of your site and where problems lie. One of the two tools is easier yet less efficient, and that is Ahrefs’ site audit tool While both are quite effective, some users prefer SEMrush because of easier navigation.
Winner: SEMrush – SEMrush wins this round owing to its detailed site audit reports and even more detailed SEO suggestions.
4. Competitive Analysis
It is always critical to know what your rivals are up to — and all three tools offer great competitive benchmarking features.
Moz Pro:
Moz enables users search for Competitive Keyword Analysis and Link Intersect that show sites linking your competitors but not you. Nevertheless, it lacks strong and easy-to-use competitive analysis tools in comparison with SEMrush and Ahrefs.
SEMrush:
SEMrush is also perfect with respect to the competitors analysis and with features such as Domain vs. Domain, which allows comparing up to five websites of the competitors. Even with Traffic Analytics and Market Explorer, to acts as a strong base for analyzing competitors’ traffic sources, user behavior patterns, and keyword plans.
Ahrefs:
Another tool that demonstrates Ahrefs’ competitive advantage is the Content Gap tool, as well as the Site Explorer. These features enable the users to know what keywords their competitors are targeting for and what areas they may need to fill in terms of content creation. Furthermore, if link building is your primary concern, Ahrefs’ backlink comparison feature cannot be beat.
Winner: SEMrush – SEMrush has more functions and more user-friendly competitive analysis tools which makes it perfect for planning strategies against competitors.
5. Pricing Comparison
Price is also another consideration especially for business that operating with tight budgets when it comes to SEO tools.
Moz Pro: Starting with the Standard plan which range from $99/month to obtain the keyword research, site audits, and link analysis. It is relatively cheap and especially if you compare it with other recruitment platforms it is relatively cheaper, however, it may be necessary for large companies to upgrade to higher plans.
SEMrush: Starting from $129.95/month on the Pro plan, which includes SEO keyword search, website analysis, and competitors’ analysis. Huge companies may find it expensive but SEMrush packs expansive features for the price.
Ahrefs: Beginning with $99 monthly for the Lite plan that has robust functions such as keyword and backlink analysis. The pricing is close to Moz but it goes deeper, especially in links and competitors.
Winner: Moz Pro for little businesses that don’t need as many features, and Ahrefs for those who do for much less than a competitor.
Conclusion
As a reminder, positioning your choice between Moz Pro, SEMrush, and Ahrefs is entirely based on your certain SEO goals, budget option, and expertise. All these programs provide special features such as keywords, competitor analysis, site audit, and ranking tracker. Ace and jacks of all trades are SEMrush, Ahrefs is perfect for backlinking, and Moz Pro is a one stop shop. The best SEO tool for you is the one that meets your needs as well as enhances your SEO efforts. Thus, the further examination of these tools by using tests or demonstrating them will elucidate which tool will suit the particular need of a client. Interested readers are encouraged to visit the official site of SEMrush, Ahrefs and Moz Pro to extract more information on them as well as access the tools. You are welcome to contact us and check our website for other details.
