- +50%
Еngagement rates
Pursuing an attempt to improve online presence and improve SEO performance, The Perfume Brand hired Web Spider Solutions. Our team collaborated closely with this leading B2B brand to create a strategic online strategy which led to increased revenue.
About Perfumes Brand
The Perfume Brand is a luxury fragrance business, contacted our digital marketing agency in an intention of improving its brand awareness and increasing online sales. They had excellent products, but that did not insulate them from the market in which they were operating or in their ability to reach their target audience.
The challenge
The Perfume Brand faced numerous challenges, which prevented their expansion and market penetration, before contacting the services of our digital marketing agency. The brand provided high quality fragrances, yet found it difficult to differentiate itself in an over-crowded market that was saturated with competitors. Few brand awareness and visibility had posed great difficulties in contacting their target audience.
Moreover, the company found it challenging to deal with digital marketing challenges, especially when it came to reaching the younger demographic, which operated more by interacting with brands virtually. Lacking a common digital strategy, The Perfume Brand struggled to attract traffic to their e-commerce website and turn leads into brand loyalists.
Services Used:
STRENGTH IN NUMBERS
Business impact
When partnering with the digital marketing firm The Perfume Brand, there were serious business effects. Their brand visibility increased and they added new demographics into their customer base. This wave of visibility led to increased online sales because there were targeted campaigns sending traffic to the e-commerce platform and maximizing the conversions. With personalized communication and enjoyable content The Perfume Brand enhanced customer engagement, building brand loyalty and repeat-purchases. With the help of data driven insights they were able to boost their marketing ROI and achieve a competitive advantage, which confirmed their position as market leaders in the fragrance industry.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
As a part of our partnership, The Perfume Brand enjoys the perk of having a dedicated Web Spider Solutions account manager who acts as a point of contact and interactively works with our team of experts to ensure that the magic happens and the partnership gives the desired results. The Perfume Brand has said they are pleased with the collaboration we have done with them, which are,
“Web Spider Solutions is an extension of our marketing team. They deliver us a high-impact digital strategy that we couldn’t have developed on our own. We have a small marketing team, but Web Spider Solutions can change a lot!”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
